Strategy and Planning
The starting point for any effective Marketing Strategy is a thorough analysis of how a business is structured and its interaction with the wider Marketing environment. We offer a range of services but for major projects a Strategic Marketing Plan integrating Digital is a necessity.We review issues like management , resources,culture, technologies, USP’s, customers, essentially everything you have control of within your company to a greater or lesser extent.
We look at what’s happening in the wider business environment.What can have an impact on the future of the organisation both good and bad. This could include competitors, legislation,industry/global trends and so on.When we align the two together we get a recognition of where an organisation is at any given point in time.
The most important outcome of this SWOT analysis is the identification of a small number of Critical Success Factors which are the building blocks of your Company strategy going forward.Once we discover these golden nuggets we soon begin to see where your competitive advantage might be. We can start to formulate a plan and a road map for maximum impact. Its allows us set realistic targets taking all relevant factors into consideration. Once we know where we want to go .We define what we have to do to get there.!
Time to put our Inbound Marketing to work.