Developing Online Buyer Personas – The ability to deliver a clear targeted message to your prospects is at the very heart of an effective Inbound marketing strategy.As your prospect moves deeper along the buying journey then the persona becomes more defined.
If done effectively this allows us to deliver the right message, at the right time and in the right place. By developing our online personas we can see in effect what is our ideal customer and what information is relevant to them.
This allows us to put some context into our content marketing efforts.This is the crossroads of combining strategy and technology into the marketing mix.
At Earlytoe we are big believers in the benefits of a clearly defined strategy.We have put together a slide deck outlining our thoughts on Developing Online Buyer Personas. We hope you find it beneficial and we would love to hear your feedback and comments.